THE TOP 1 BREA WEB DESIGN AGENCY

We thought it would be a good idea to inform people about why they need this, especially because it is still considered an unnecessary duty, thus we're here at Breaca Web design to achieve that masterpiece design as one of the leading Web Design Agency businesses in Brea, CA. This post will discuss how we think a company should approach UX design and the main requirements for a successful and meaningful user experience.

What is UX?

There are numerous alternative meanings for UX; for example, the Oxford Dictionary provides the following definition. ‘The total experience of a user of a product, such as a website or computer application, particularly in terms of how easy or attractive it is to use.’  This is exactly what UX is: creating a pleasurable, easy-to-use, meaningful experience for the end user as a result of their interaction with your website.  If you search Google for 'what is UX,' you will find thousands of examples, perhaps a little more, as 70 million results were obtained!

What Is the Distinction Between UX and UI?

Although this may seem obvious to some, many people are unsure of the answer to this question.   UX stands for user experience, and UI stands for user interface; both are crucial to website design in their own right. The website interface is usually referred to as UI, and the goal is to make it as simple and well-organized as possible.  

The UI does not have to be visually appealing in order for the UX to be effective. One of the most visible examples is Wikipedia,The design is simple, but the UX is excellent, and it is one of the most popular websites, ranking fifth in 2017 and holding the same position in 2018.

Why is user experience important for websites?

Any top UX design agency in CA will tell you that the importance of UX in web design cannot be overstated; it is not only important, but it is critical.   By creating a great UX, you not only impress your site visitors, but you also make a good impression on your company. According to Forester Research, a better user experience can increase conversion rates by 400%. Numbers like that must be taken seriously, which is why any top UX web design agency will prioritize UX in the design process. As a leading UX creative agency in Brea, Ca, we understand the significance of this for your company and, ultimately, conversions.

Examples of Good and Bad UX

It is not my intention to shame or point out any websites that I believe could improve aspects of their UX, so I will be generic in my description of the 'bad' examples.  

Before we begin displaying examples, it should be noted that UX can differ depending on the end-user. We all find broken links annoying; however, some people may prefer a particular navigational setup while others may find it too finicky.   If you disagree with anything I've said, I'd love to hear your thoughts!

Let us begin with the negative; here are some generic examples.

• The navigation is difficult to use and confusing.
• Info overload
• Inadequate image selection
• To find information that is hidden or gard,
• Design that isn't responsive
• Inadequate information architecture
• Inconsistent style and layout Slow load time with inadequate optimization
• Excessive complexity in website design and interface
• Overly complex website design and interface
• Forms that are long
• Missing pages due to broken links
• Text that is too small or clashes with the background Annoying popups, etc.
• Annoying popups etc.

For good UX design in BREA,CA, a UX design agency should go through a checklist similar to this:

• Good user experience begins at the beginning of the web design process, during wireframing.
• The logo may not immediately communicate what they do, but the website must!  There must be no confusion about the core service or product offered.
• Make call to actions available right away.
• No matter where you scroll on the page, navigation is always present.
• The menu must be simple to use with few layers, and the structure must be logical and make sense. Every item on the website should be accessible with a single click.
• Have the ability to communicate from any page at any time.
• There is no room for ambiguity with images that enforce the page content.
• Links that are obvious and adhere to the same setup
• Search to assist with navigation
• Images with alt tags that have been optimized
• Keep the website simple and avoid making it too technical.
• Make the website easy to use; don't make the user think too hard.
• Test for usability throughout the process and at the end!

Techniques for testing and improving website UX

Wireframes – Whether or not UX testing is performed, all websites should begin with wireframing before beginning any design work.   A highly accurate blueprint of how the website will look and feel can be created using Balsamiq, Sketch, or a similar software package.   Wireframes will assist you in visualizing the layout and structure of the website, allowing you to work through all of the interactions and functionality requirements, potentially identifying UX pitfalls and improving the overall user experience.   Wireframes will not only improve the overall UX, but they will also save you development time by allowing for a more fluid and trouble-free design process.

User Testing – This is a technique used to understand how the website works from the perspective of the end user. The design may be fantastic, but if the website is not functional, it will fail. There are several testing methods listed below:

• In-house/beta testing – After the initial testing is completed, internal staff or selected applicants test the website. Not only does beta testing typically uncover new 'bugs,' but it can also raise awareness of a website prior to launch.
• A/B testing, which is discussed further in this article.
• Expert review – As the name implies, you pay experts to test the website and provide feedback on the user experience.
• Moderated user testing entails users testing your website while you observe them and assign them tasks to complete. UX flaws can be discovered and squashed by observing their behavior and issues encountered..
• Use Heatmaps – Heatmaps are a great way to observe website UX; by examining the results, you can usually identify any 'pain' areas. There are numerous software packages available, some of which are free. Simply conduct a Google search.
• Collect feedback – The old-fashioned way, solicit user feedback via the website, newsletters, and so on..

Navigation and Structure – Maintaining consistency with your site's navigation and structure is critical; one of the key dimensions to usability is intuitive and simple navigation.   Critical information should be easily accessible, not hidden deep within your website and only accessible through a maze of confusing links.   Among the techniques used to improve navigation are:

• Links should always have the same appearance and be easily identifiable.
• Make use of Breadcrumbs
• Reduce the number of navigation levels (as supported by a study of 100,000 websites besides Moz)
• Users can see where they are on the site thanks to location indicators.
• Avoid using perplexing categories or headings.
• Other options, such as search functionality, should be made available.

Interaction – Creating a website with which people can interact not only improves the website UX, but it also creates an environment in which people are more likely to use your products or services. This will also make a favorable impression, as site visitors are more likely to benefit from using your website. The interaction process could include downloading a document, asking a question, sharing on social media, or leaving a comment.

Ease of Use – Creating an intuitive, logical website will improve the overall UX and help convert visitors into customers.

Understand user Personas – By understanding the persona of your typical website visitor, you can try to build around this to improve UX. This can be accomplished by learning about your typical visitor's motivations, needs, beliefs, wants, and values, among other things.

Accessibility – By making your website accessible, you automatically improve the user experience. W3 (The World Wide Web Consortium) defines web accessibility as an essential component of creating a "high-quality website" that works for all visitors, regardless of disability.

Analytics – Using Google Analytics or a similar package can assist you in determining what is and is not working on your website.   There could be a page on your site where visitors are leaving or where the bounce rate is high. This could be due to the UX design, and having analytics installed can assist you in locating these pages.

User Observation - By understanding your site visitors, you can design your website to meet their UX requirements. If your target market is typically over the age of 60, you may want to consider making the text a little larger, using different colors to aid navigation, simplifying forms, and so on..

The techniques listed above pretty much sum up what any top UX design agency should be doing to improve the overall user experience.

If you want to talk more about your website UX with a top web design agency in BREA,CA, or if you have any questions, please call Othmane on (636)425-2326 or fill out our contact form.contact form. You can see examples of websites on our website. showcase.